Explore Sapporo

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Sapporo Itinerary: Unforgettable 3-Day Adventure

A practical, up-to-date 3-day itinerary covering Sapporo’s highlights (Odori Park, TV Tower, Sapporo Beer Museum, Moerenuma Park), seasonal advice, transport tips, and food recommendations for first-time visitors.

Sapporo Travel Guide - What to do in Sapporo City

Comprehensive, authoritative guide to Sapporo with detailed attraction pages, suggested day trips (Otaru, Lake Toya), seasonal event info (Snow Festival), transport details and local food notes.

3 Days in Sapporo: A Beginner’s Travel Itinerary | Explore Sapporo

Local-focused 3-day plan from the Explore Sapporo site that emphasizes cultural spots (Historical Village of Hokkaido), museums, Sapporo Beer Museum and practical timing for markets and restaurants.

50 things to do in Sapporo | Time Out Tokyo

Curated listicle of 50 recommended experiences across food, nightlife, parks, museums and hidden local spots—great for discovering offbeat restaurants, local dishes (miso ramen, soup curry) and seasonal events.

Sapporo — Attractions (Lonely Planet)

Lonely Planet’s attraction overview highlighting must-see sites (Ōdōri Park, Sapporo Beer Museum, Okurayama Ski Jump, Hokkaido University), with concise practical notes for planning visits and side trips.

Sapporo Clock Tower (Tokeidai)

North 1 West 2, Chuo-ku, Sapporo, Hokkaido 060-0001

Built in 1878 as part of the Sapporo Agricultural College drill hall; its American-style wooden structure and historic clock (installed 1881) make it one of the city’s oldest surviving landmarks and a symbol of Sapporo.

Sapporo TV Tower

1 Odori Nishi, Chuo-ku, Sapporo, Hokkaido 060-0042

Completed in 1957 and standing at 147.2 m at the east end of Odori Park, the TV Tower doubles as an observation deck offering city views and has long been a focal point for events and the annual Snow Festival.

Former Hokkaido Government Office (Red Brick Office)

North 3 West 6, Chuo-ku, Sapporo, Hokkaido 060-0001

Known as the ‘Red Brick’ building, this Western-style government office (built in the Meiji era) served as Hokkaido’s administrative center and today houses exhibits and a picturesque garden reflecting Sapporo’s early development.

Shiroi Koibito Park (Ishiya Chocolate Museum & shop)

2-jo 2-chome, Miyanosawa, Nishi-ku, Sapporo, Hokkaido 063-0053

Ishiya’s Shiroi Koibito Park showcases the factory and history behind the famous Shiroi Koibito cookies; the park includes displays, a small museum, and an on-site shop offering exclusive sweets.

Sapporo Beer Museum / Sapporo Beer Garden area

9-1-1 Kita 7-jo Higashi, Higashi-ku, Sapporo, Hokkaido 065-0007 (Kaitakushi-kan / brewery area)

Housed in historic red-brick buildings formerly part of the Sapporo brewery complex, the museum tells the story of one of Japan’s oldest beer brands — a cultural and culinary anchor of Sapporo.

Visit Odori Park & Sapporo TV Tower

Stroll Odori Park (central green ribbon across the city) and go up Sapporo TV Tower observation deck for panoramic city views.

Central location, iconic park setting, easy orientation for first-time visitors and seasonal festivals (Snow Festival in February).

Mount Moiwa Ropeway & Night View

Take the ropeway and cable car to Mount Moiwa observatory for sweeping day or night views of Sapporo and Ishikari Bay.

One of Sapporo’s most celebrated night panoramas; romantic and photographic viewpoint with a compact alpine feel close to the city.

Explore Nijo Market and try fresh seafood

Wander market stalls, eat kaisendon (seafood bowls) and sample seasonal Hokkaido seafood at small market restaurants.

Direct access to Hokkaido’s seafood bounty — ideal for breakfast or an early lunch and buying edible souvenirs.

Sapporo Beer Museum & historic brewery area

Tour the museum to learn Sapporo beer history and taste fresh brews; follow with a meal at the Beer Garden for jingisukan and draft beer.

Unique combination of food, beer history and hands-on tasting in a distinctive red-brick setting.

Walk through Tanukikoji Arcade and Susukino nightlife

Shop the covered Tanukikoji arcade for souvenirs and local snacks, then explore Susukino’s restaurants, ramen alley and nightlife.

Compact, lively areas that showcase daytime shopping and evening entertainment within walking distance of major hotels.